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I was invited to create live illustrations for a series of in-store events with Dolce & Gabbana at Harrods, working across multiple dates to support a luxury beauty brand activation within the iconic retail space. Spanning both daytime sessions on the shop floor and a more intimate evening masterclass event, the activation was designed to offer clients a highly personalised and immersive brand experience. In-Store Illustration at Harrods Working live within the beauty hall, I created bespoke illustrations for guests throughout the day, capturing visitors as they moved through the space. Positioned on the shop floor, the process naturally drew attention, inviting shoppers to pause, engage, and become part of the experience. Live illustration in a retail setting offers something unique: it transforms a moment of browsing into something memorable and personal, while also creating a sense of theatre around the brand. An Evening Masterclass Experience Alongside the daytime activation, I was also part of an exclusive evening masterclass event. During this session, guests were introduced to a new makeup range, selecting a look that was then incorporated into their illustrated portrait. Each piece became a reflection not only of the individual, but of the product itself , subtly showcasing the collection through colour, style and detail. These illustrations were gifted to guests as part of the experience, creating a lasting connection between the client and the brand. A Bespoke Approach to Beauty Brand Activations Working across multiple event formats allowed for a tailored approach to each moment, from high footfall engagement on the shop floor to more considered, one-to-one interactions during the masterclass. This adaptability is key when collaborating with beauty brands, where the focus is not only on visual impact but also on storytelling, product connection and client experience. Live Illustration for Luxury Retail and Brand Events I regularly provide live illustration for beauty and fashion brands across London, working on: * In-store retail activations * Product launches and PR events * Brand masterclasses and VIP experiences * Fashion and luxury events Each event is approached with a focus on creating something that feels both elevated and personal aligning closely with the identity of the brand while offering guests a meaningful takeaway. If you’re planning a brand activation or in store event and would like to incorporate live illustration, feel free to get in touch.
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